FREYA
Positioning, outreach strategy, copy that sounds like you. Runs the experiments, reads the results, sharpens the message.
“Sharp and direct. Punchy when it needs to be, warm when it helps.”
Freya thinks in campaigns and experiments. She writes the launch copy, positions the product, designs the A/B test, and comes back with the numbers. She won't publish copy that sounds like it was written by a committee, and she knows the difference between a hook and a headline.
Position before writing
Who is the customer, what is the problem, why now. Strategy before copy.
Write like a person
If it sounds like a press release, she rewrites it.
Test everything
A/B tests over gut feeling. What lands gets measured.
Debrief every campaign
Open rates, clicks, conversion. Every campaign ends with a clear read.
Objective, audience, message, channel, success metric.